Website ranking tools are used to track how well your website is performing on search engines. They provide data and alerts about the health of your site, and they can help you decide whether it is time to make any changes.
SEO (search engine optimization) is the process of tweaking your website so that it ranks higher in search results. To get your SEO strategy off to a good start, it’s essential to use tried-and-true tools that are easy to use and effective.
OpenCart SEO & Offpage Optimization
There are a number of tools that can help you improve your website’s ranking on search engines. Getting your website to the top of search results is crucial if you want to get more traffic and sales from your online store.
One of the best ways to boost your SEO is to use canonical tags on your OpenCart website. These tags inform search engines about duplicate content on your website.
Another good OpenCart SEO strategy is to use meta titles on your products. These titles aren’t official ranking factors, but they do contribute to search engine click-through rates.
In addition to that, it is important to have a unique product description for each of your products. This will ensure that search engines have a good idea of what your product is about.
PrestaShop SEO & Offpage Optimization
PrestaShop is a popular e-commerce platform, and its SEO & Offpage Optimization tools can help you rank higher in search engine results. Using these tools can help you increase traffic, and improve your website’s conversion rate.
Creating high-quality content that helps search engines and users understand your product offerings is critical for achieving top rankings in Google. In addition, a well-designed and optimised site structure will also help search engine crawlers index your website, making it easier for them to find your products.
Duplicate content is another major issue that eCommerce businesses must address. Having copied content on your website is not only harmful to your reputation but can also negatively impact your site’s rankings.
A well-optimised site structure is an important ranking signal, and a good way to achieve this is by following the recommended site architecture. Having a clear and hierarchical site structure will make it easier for search engines to crawl your website and index its pages.
PrestaShop Removing IDs from URLs & SEO Friendly URL Module
The PrestaShop Removing IDs from URLs & SEO Friendly URL Module can help you improve the search engine rankings of your website. This module helps you create SEO-friendly URLs for your products, categories and other pages. It also enables you to redirect old /duplicate /conflicting URLs to new ones using 301, 302 and 303 redirections.
You can enable friendly URLs from the back office by logging in and clicking Shop Parameters, then Traffic & SEO. There you will find a toggle to select “Friendly URL”.
This is good for your SEO because it reduces the amount of 404 errors. It is also easy to use and will improve user experience.
This module removes ID from Product, Category, Manufacturer and Supplier page URLs and makes them search-friendly. It also allows you to add canonical tags to the links.
PrestaShop Google Analytics Module
When it comes to online store SEO, one of the most important group seo tools is Google Analytics. It allows you to track the daily, monthly, and yearly traffics of your site.
This is a free and powerful tool that helps you to understand how your website performs. It provides information on the number of visitors, source of traffic, duration/engagement with the site, bounce rate and much more.
It also lets you track the traffic behavior of your website on mobile devices, which is especially crucial for ranking your site better.
Another thing that can help your website rank higher is to add relevant links from related pages. This can be done through product pages or blog content.